2) How does product engage with audience and how would it be distributed as a real media text?
- Who is your target audience?
Through YouGov, I have found out a similar target audience to my own film opening. These two movies are crime based and they are Zodiac and The Fugitive
Both type of audience shows some connections in similarity such as age the age range between 40-50 and shows a strongly political on either side of the wing; people who watches Zodiac are strongly on the left wing and people who watches The Fugitive are strongly on the right wing. Despite the fact that they are are completely different in politics involvement, they still have the interest for films with government forces and police motifs.
- How would it be distributed as a real media text?
In order to avoid competition from the blockbusters, we should avoid releasing the film during summer time and instead release them towards the end of the year when we are more likely to gain more audience from it.
We are more likely to release this movie towards the end of the year but probably not to cinemas worldwide, it will only be released in specific region of the world; although with the rice of technological convergence, at the same day of the release date the movie will also be released to video on demand sites and streaming service such as Netflix and Amazon Prime, therefore other audiences group who wanted to watch this whenever they wanted to can watch it on their iPhone/PC/laptop/TV/etc. I think that Netflix will be a very good way of increasing the numbers of audience as there were 93.8 million people that are subscribed to the service.
As for the distributor, I had a look at some stats and finally came to the conclusion that Lionsgate would be the best option yet. Reason being that the company Lionsgate are known for their thriller titles over the years. Lionsgate also has a division that are specialized in distributing movies onto video on demand and streaming services, they are known as Lionsgate Premiere. They are relatively new and had only been founded in 2015.
In order to reach audience worldwide in a less costly way, we could promote our film onto Facebook by creating a fan page, it also allows for me to reach the specific target audience easier.
We are more likely to release this movie towards the end of the year but probably not to cinemas worldwide, it will only be released in specific region of the world; although with the rice of technological convergence, at the same day of the release date the movie will also be released to video on demand sites and streaming service such as Netflix and Amazon Prime, therefore other audiences group who wanted to watch this whenever they wanted to can watch it on their iPhone/PC/laptop/TV/etc. I think that Netflix will be a very good way of increasing the numbers of audience as there were 93.8 million people that are subscribed to the service.
As for the distributor, I had a look at some stats and finally came to the conclusion that Lionsgate would be the best option yet. Reason being that the company Lionsgate are known for their thriller titles over the years. Lionsgate also has a division that are specialized in distributing movies onto video on demand and streaming services, they are known as Lionsgate Premiere. They are relatively new and had only been founded in 2015.
In order to reach audience worldwide in a less costly way, we could promote our film onto Facebook by creating a fan page, it also allows for me to reach the specific target audience easier.
Please take a look of this annotated version of the film opening
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